(Left to right) Lorelle Burke, Pres., NDAC, Jeffrey Hayzlett,
Marilee Yorchak, Exec. Director, BMA Colorado and
Sandi Neuman, Pres., Printing Industries of Colorado
Jeffrey Hayzlett inspired, amused, and mesmerized 135 attendees at Denver’s Renaissance Hotel on May 5th when he spoke at “The Mirror Test,” an insightful luncheon event presented by the New Denver Ad Club, Printing Industries of Colorado, and BMA Colorado.
Kodak’s irrepressible Chief Marketing Officer and Vice President gave his perspectives and dynamic ideas on how to be successful in the digital age, how social marketing can build closer relationships with your customers, how to create products your customers want, and how courageous thinking re-created Kodak into a digital leader in just two years.
Attendees enjoyed a dazzling presentation, and each received a signed copy of Jeffrey Hayzlett’s book, “The Mirror Test,” in which he cuts through to the essence of why companies need to adapt and innovate.
For additional copies of Jeff’s book, “The Mirror Test” for your very own or to give to friends and colleagues as gifts, click here to order through Amazon >>>
Comments & Observations:
“This was one of the most dynamic luncheons I have attended in recent history. Mr. Hayzlett was provocative, entertaining and informative. The reinvention of a venerable brand like Kodak is an immense achievement matched only by the towering presence and personality of Mr. Hayzlett.”
Gregg Bergan, Chief Creative Officer
Pure Brand Communications
Vice President, New Denver Ad Club
“Jeffrey Hayzlett is a reactor-ful of energy and a true visionary! It was exciting to see how his cut-through thinking could inspire Kodak’s commitment to re-examine their assumptions and enter a whole new digital world, and a new and adventurous relationship with their customers.”
Lorelle Burke, President
Public Interest Advertising
President, New Denver Ad Club
“Hearing about Jeffrey Hayzlett’s work evolving Kodak from a film company to a new era digital company was inspiring, but hearing about how Hayzlett used social media to tell the world about the evolution was hilarious.“
Jane McPherson, Chief Marketing Officer
SpyderLynk
“Before the event, I hadn't realized the depth of change Kodak had under-gone as a company. After seeing Jeffrey speak, I can understand why Kodak is still succeeding. His no-nonsense, people-centric approach to marketing a global consumer brand should be adopted by CMOs worldwide. Through the combination of great product development and open conversation, Jeffrey has re-created a brand that
feels both globally capable and personally approachable at the same time. The best part is, it's something every marketer can do. Kodak is succeeding in social media and in sales because they understand where they fit into the lives of the customers. They do the things customers want them to do: help them capture memories and share them with friends. I came away from the presentation with a fresh perspective and a bunch of ideas on social media integration. I'm reading his book and expecting to find insights there as well.”
Jeff Mason, Principal
Hero Design Studio
NDAC Board Member
Photos courtesy of Bryce Boyer. See more about Bryce at www.bryceboyer.com
The New Denver Ad Club | 1624 Market Street, Suite 202 Denver, CO 80202 | t: 303-625-4030
Attendees enjoyed a dazzling presentation, and each received a signed copy of Jeffrey Hayzlett’s book, “The Mirror Test,” in which he cuts through to the essence of why companies need to adapt and innovate. 
