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Outside Voices
VIP Dinner Sponsor
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"Size Matters" Reinhard & Rosenshine - NDAC Outside Voices
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June 25th's "Size Matters"Outside Voices Speakers Series
event was an unparalleled success. (continued)
Allen Rosenshine engaging the audience
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Reviews and comments:
Keith Reinhard and Allen Rosenshine came across very humble as I'm sure both of these men have done this so many times and have been asked every question. We had a unique opportunity to share and compare our personal stories with them. And we all did the same and both were gracious and patient.
After the event, at the VIP dinner that follows all of the Outside Voices events, I sat at the table with Allen Rosenshine. He was very real, he had answers and he was also patient. His wisdom of describing issues and being real about the situations he has dealt with was refreshing. No ego but he was confident.
The whole experience was so much better than I thought it would be. I strongly urge all marketing professionals to try and get a seat at these dinners - as well as going to these events - as they become available.
My final thoughts on this are... I wish I had better questions, listened more and talked less. This was a real once in a lifetime opportunity.
This reaffirmed again I have a lot to learn and a long way to go.
Steve Whittier
VP Creative Director
Factory Design Labs
Keith Reihard and Alan Rosenshine believe agency size matters. Or at least it's not a hindrance to
Keith Reinhard shares his widom
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producing great creative. I agree.
From this Outside Voices event, I came away with two nuggets of information:
1 - No matter the size, all agencies have the same concerns. Profitability, sustaining client relationships, attracting, retaining and utilizing talented people. It was refreshing to hear two people who have led some of the most complex agency organizations boil it all down to these simple concerns. In the end, I think its the size of your thinking that determines the size of your agency. Everything else is pretty much even.
2 - The great creative work coming out of global agencies does not come from monstrous creative teams. It comes from teams the same size as those found in any regional agency. It comes from local 20-40 person shops who happen to part of a global network such as Omnicom. When pitching regional clients against agencies like BBDO we should not feel like it's David against Goliath. The playing field is more level than you think. Sure, BBDO is a bigger David that has more rocks to throw, but it only take one great shot to beat 'em. Seeing it this way makes me optimistic. Those Colorado agencies pitching against the big ad network agencies should feel optimistic, too.
Jeff Mason, Hero Design Studio
New Denver Ad Club President Lorelle Burke
and Vice President Gregg Bergan
with Mssrs. Rosenshine and Reinhard
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Thanks so much for bringing such a tremendous show to Denver. It's always awesome to hear the wisdom of such ad giants as the two who took the stage last night. --Scott Forbes
The event was unforgettable and the VIP dinner that followed was certainly the proverbial cherry on the sundae! Everything was superb - the intimate setting at Cru Wine Bar in Larimer Square, the food and wine, and most especially the opportunity to for the dinner guests to interact with the speakers and discuss complex issues about advertising, client relationships, and a whole lot more. Speaking with these two advertising legends and hearing their extraodinary (and often humorous) experiences, personal opinions and insights -- absolutely invaluable!
I was particularly happy to hear Allen's "return toast" to us about the question and answer session that capped the event at the Gates Concert Hall in the Newman Center for the Performing Arts, commenting that it was one of the most interesting he has ever participated in, and how gratifying it was for him to see how engaged the audience was in the presentation and the ideas it contained. The Outside Voices Series is proving to be one of the regions best ways to enrich oneself in the marketing industry!
It was also a great reminder of just how fascinating our industry is.
Lorelle Burke
Special Book Offer:
Mr. Rosenshine has graciously made a limited number of his wonderful book "Funny Business: Moguls, Mobsters, and Megastars and the Mad Mad World of the Ad Game" at a special price - available to our readers at just $15 (normally retail priced at $24.95), which includes tax, shipping and handling - with proceeds going to benefit the New Denver Ad Club. Click the button below to secure your copy!
Imagine getting career advice from Muhammad Ali, a lesson in stardom from Bill Clinton, or taking Lee Iacocca bowling at midnight. The stories in Funny Business really happened. They come from Allen Rosenshine, and have an impressive cast of characters, including Marlon Brando, Henry Kissinger, Luciano Pavarotti, Michael Jackson, and many many more.
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