The advertising landscape has changed dramatically in the past several years, but no platform has seen such innovation as the digital space. This change, as it turns out, is not going to slow down any time soon. In fact, the innovation will simply continue to evolve, producing shiny new avenues for spending. Here are some of the newest, biggest trends in the digital advertising space.
There is an increased demand for the omni-channel, which focuses on providing a seamless experience across all channels. If you’re a brick-and-mortar business with a website, this means you will need to integrate the buying process to be as easy as possible. Think: you see a product on television, look it up on a desktop, order it on your cell phone, and have it ready and waiting at the store.
Additional Landing Pages
Landing pages have become a popular marketing tool in the past few years, and that’s not going to change any time soon. Standalone web pages, which often use persuasive elements like social proof and benefit-oriented copy, convince visitors to visit the site itself.
Outstream video is a new type of advertising format that allows publishers to show video ads outside of actual video players—in text line breaks, for example, or at the corners of a web page. This strategy has seen a massive rise in popularity in the past couple of years.
Chatbots are already outpacing the world’s biggest social networks. These additions, which serve as customer service agents, are developed to help brands offer streamlined, individualized service through chat—all without making the customer pick up the telephone.
Remarketing ads are surprisingly effective. With remarketing, businesses can target prospects with ads who have viewed a particular product or certain web pages, providing a highly relevant and personalized user experience.